- India gets its first ever Brand & Logo for its Cotton on 2nd World Cotton Day – A Historic Day for Indian Cotton!
- Theme of “NEW-LOOK COTTON” to facilitate exchange of ideas on the emerging scenarios in cotton usage and application.
- Union Minister of Textiles and Women & Child Development, Smt. Smriti Zubin Irani, launched the 1st ever Brand & Logo for Indian Cotton on 2nd World Cotton Day on 7th October, 2020
- Now India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.
- The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.
- ‘Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers.
- India is the 2nd largest cotton producer and the largest consumer of cotton in the world.
- India produces about 6.00 Million tons of cotton every year which is about 23% of the world cotton.
- India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability.
- World Cotton Day : 7th October